April 9, 2009
Mobile Marketing for Local Small Business
Small Business Mobile Marketing
Recently on one of my social sites, a member asked my opinions about mobile marketing for the locally based business. While this is not intended to be a complete article, I am going to provide my opinions and resources to my community. While I also felt this should be for my private paying readers, I have decided to make this public because there is some great information all small businesses should know about.
Mobile Marketing for Local Businesses is the future. Not Internet Marketing, Mobile Marketing. Here’s some facts.
- 1.4 B Internet Users
- 4B wireless subscribers worldwide
- Facebook has 600k new subscribers per day, increasing login rate through mobile devices
- 3B SMS users worldwide.
- USA lags.
- 400M worldwide accesses mobile web.
- 44M in the USA
A friend of mine, Kim Dushinski is author of a published book and is an expert on Mobile Marketing, recently gave these facts to the System Seminar attendees, a large International Internet Marketing conference. Here is her site. Mobile Marketing. Her site is packed with resources and recommendations for this type of marketing. I will only endorse what she endorses.
Make your site available to the mobile market now. Even if you don’t start promoting for years, get your desired domains now. Buy your Mobile Domain now! Buy your .mobi domain at this link here. Get a .mobi domain the same as your site, add a simple plug in so it can be viewed.
There is a best practices guide you should read.
Here is a wordpress plug in to make your wordpress blog Mobile friendly.
As far as SEO for mobile, the game is developing. Here’s some quick info.
- 97.5% of the market share for mobile search goes to, you got it, Google.
- Shorter time to find stuff.
- Different Algorithm and their main search.
Today, SEO is pretty simple for Mobile Marketing. Here are some quick tips for Mobile SEO, or mSEO.
- Have an Error Free Site
- Mobile, Free Content
- Mobile Links
Google has a Mobile Keyword Tool, finally! You need to log into your Mobile adWords Campaign to use it. Can’t show you a link, sorry!
Things to look out for in the future for Mobile Marketing, according to Kim!
- Microsoft Tags
- Mobile Affiliate Programs
- Android (Google’s Phone)
- eBooks on Mobile Marketing
- Mobile Social Media Marketing (mSMM)
- Local Mobile Search (this is it guys)
- Mobile Social Bookmarking
- mCommerce
Just think of the marketing implications to this. Geo based, opt-in marketing? Targeted marketing based on the demographics of the phone users plus their location. This is just sick! (this is a positive thing, for those old skool readers!).
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Filed under General Small Business, Mobile Marketing, SEO, Search Engines, Social Marketing, Tips by scott
Comments on Mobile Marketing for Local Small Business »
Great! Thank you for your post.
[Translate]
mobile marketing has been cropping up everywhere. It`s still relatively new, so you`ll find that the competition at this point is still relatively nil. That being said, a lot of small business owners are wondering if mobile marketing really is a good way to go . . . better than, say, email marketing or blog advertising.
While mobile marketing might seem like something out of reach for small businesses, it is actually uniquely suited to them. If you`re a local business, in particular, this could be a great way to go.
—randhir—
http://www.wire2air.com
http://www.txtimpact.com
[Translate]
Mobile marketing is especially useful for local businesses due to the lack or time and resource that local business have. I onwed a bar and restaurant for several years and used my local marketing experiences to create a new mobile marketing service specifically designed for local businesses (UK only at the moment). The service was launched this week at http://www.sendster.co.uk
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