∞$15 Billion Videos viewed monthly
∞52% of all web Traffic is video[i]
∞Video Listings show up in the SERPs within 10 minutes
∞The human brain is optimized for story telling and immersive sensory experience – this is video!

Online video is one of the best venues to connect an audience.  This new avenue allows video creators to communicate a message on multiple levels through visual imagery, spoken words, music and visual text.  This is a huge potential to reach a massive audience with your small business.  This strategy alone can help dominate the entire front page of Google. 

With online video you can also reach a huge local audience for a minimal investment, thus the ROI of online video marketing can be surprising.  According to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year.  That’s over 150 million!  According to comScore, Americans watched 9 billion online videos just in the month of July.

While there are many sources for your video to be viewed by many, we’re talking local business marketing and many of the online video strategies you’ll talk about just don’t apply.  Online video for small local businesses is more about conversion than driving traffic, yet plays a great role in acquiring links and completing you online strategies.

The question is, how video applies to your small business?  Video help conversion.

Conversion.

We live in a world of video, yet the internet is still in a place where newspapers were a hundred years ago.  Then came television news, and specialized stations broadcasting the news to us in similar formats.  The television has completely changed the way we used to acquire and distribute our information from a hundred years ago.  The Internet is no different, however today we are in the dark ages.  That’s right, the Internet as we know it today will be mocked by our children as they grow up.  You think Granny has seen a lot of change since the early 1900′s?  The rate at which humans have adopted technology has exponentially increased in time.  While I can not support any figures without documentation and supporting evidence, please try and challenge this claim.  For the population of Americans to hit a saturation rate of 95% for newspapers took longer than the telephone, which took longer than television and now the Internet is well on its way to achieving that magic number in much, much less time than them all.  Ironic isn’t it, that the Internet as we know it today is merely a digital version of a newspaper, at least for the small local business.  Follow the trends folks, video is popping up everywhere on the Internet, why not your own business.

Let’s consider this.  Companies like Google want to organize the world’s information.  They have highly paid, MBA and Doctoral grads studying trends all day long.

They know where the Internet is moving; at least they are predicting it better than us.  Didn’t they just buy the largest video broadcasting site in existence?  Ever heard of YouTube?

The point is here is that video is, or soon to become a staple of the Internet.  Broadband is cheap, hosting is even cheaper, technology is fast enough and video creation is fairly easy and cheap.

Video is also a very big thing right now in SEO.  Video on your site greatly increases you’re exposure and ability to be ranked.

Video also vastly increases your conversions on your site.

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