Monthly Archive: November 2008

Nov
13
2008

Viral Videos Effect: Courier Biker versus Skater

This is just fun video I put to demonstrate how this video could, and should be used to promote a courier company.  Go figure, a great video here that any one of your courier companies could get, contact the owner, reproduce the video with you link at the bottom and syndicate it over the internet, market it through your business networks and I bet this would generate traffic to your site.  Imagine creating a video that promotes your company and goes viral?  Think about creating a video for your local city that has an idea to capture local’s attention, say something funny yet has something to do with your business.  Create a two minute video and I promise, if you make someone laugh, it’ll spread around your town like wild fire.  Contact me at 1.800.775.3514 and I can help make the video and get it posted on 200 plus sites for you, heck I’ll tell you exactly how to do it and won’t charge you!

Even better, sign up on this blog right now and in January 2009, I’m releasing my training course.  There will be a paid course and free course.  There will be a series of free training videos as well, like the one found at Email Marketing for Small Businesses.  If you’re on my list before the course is launched, my ENTIRE list is getting the course FREE.  All I ask is a testimonial once you’ve completed it.  You WILL learn how to do this.  Its awesome.

Permanent link to this article: http://www.scott-gallagher.net/courier-biker-versus-skater/

Nov
06
2008

Courier Software

Niche based software is becoming widely used and in the transportation industry, its a minimum requirement.  I created this simple video to demonstrate how video can easily be used to showcase your product.  In this case, this is a small software developer of Courier Software in Toronto Canada that has over 300 customers nationally.  Their software is the bomb for small carriers, offering the technology the big boys offer, its pretty slick stuff.  So this video, 1 1/2 minutes long, shows their clients how to use one specific future.  What does this do?  Think about this.  The warm and fuzzies.  Customers loyaltly.  Brand Awareness.  Opportunity to sell more stuff.  This video uses relatively cheap software (see the Internet Marketing Tools section for more).  This video was only done to showcase how easily you can do this.  Also, this is a killer strategy for SEO.  Download the free book and learn how this is done! 

Permanent link to this article: http://www.scott-gallagher.net/courier-software/

Nov
06
2008

Just some fun!

I purchased the equipment to do green screening in my office.  See, if you visit www.theccsolution.com, a marketing agency I own, you’ll see me on the home page.  Video is killer folks for conversion!!!!

The video on the company site does an amazing job to my conversion, and that’s not it.  it also helped with usability on my site, more people spent more time on my site looking at more pages.  More leads = more sales.

Anyhow, this video is a short one, my very first attempt at a chroma keying, the technical name for green screen, or blue screen.  this effect is used in the news all the time.

Don’t be fooled, it’s not simple, but its easy and cheap.  This set up I have is really guerrilla, buts its awesome.  For less than $1000, including the camera and software, I set up this recording booth.

Enjoy, and the specs of this set are below the video.

 

Scott’s simple studio

HD HDD Canon Camcorder.  Retail $1100 – last year’s model  $650.  Cheaper cameras work.

4000w of lights – Walmart – halogen shop lights – $130

Sony Vegas 9.0 video software – ~$100

Green Screen – Hobby Lobby – $17

Wireless Mic – Nady – Ebay – $60

Jason Mraz MP3 – www.jasonmraz.com – $0.99

 

Permanent link to this article: http://www.scott-gallagher.net/just-some-fun/