Scott Gallagher

Small Business Mobile Marketing

Recently on one of my social sites, a member asked my opinions about mobile marketing for the locally based business. While this is not intended to be a complete article, I am going to provide my opinions and resources to my community. While I also felt this should be for my private paying readers, I have decided to make this public because there is some great information all small businesses should know about.

Mobile Marketing for Local Businesses is the future. Not Internet Marketing, Mobile Marketing. Here’s some facts.

1.4 B Internet Users
4B wireless subscribers worldwide
Facebook has 600k new subscribers per day, increasing login rate through mobile devices
3B SMS users worldwide.
USA lags.
400M worldwide accesses mobile web.
44M in the USA

A friend of mine, Kim Dushinski is author of a published book and is an expert on Mobile Marketing, recently gave these facts to the System Seminar attendees, a large International Internet Marketing conference. Here is her site. Mobile Marketing. Her site is packed with resources and recommendations for this type of marketing. I will only endorse what she endorses.

Make your site available to the mobile market now. Even if you don’t start promoting for years, get your desired domains now. Buy your Mobile Domain now! Buy your .mobi domain at this link here. Get a .mobi domain the same as your site, add a simple plug in so it can be viewed.

There is a best practices guide you should read.

Mobile Marketing Best Practices

Here is a wordpress plug in to make your wordpress blog Mobile friendly.

Mobile WordPress Plugin

As far as SEO for mobile, the game is developing. Here’s some quick info.

97.5% of the market share for mobile search goes to, you got it, Google.
Shorter time to find stuff.
Different Algorithm and their main search.

Today, SEO is pretty simple for Mobile Marketing. Here are some quick tips for Mobile SEO, or mSEO.

Have an Error Free Site
Mobile, Free Content
Mobile Links

Google has a Mobile Keyword Tool, finally! You need to log into your Mobile adWords Campaign to use it. Can’t show you a link, sorry!

Things to look out for in the future for Mobile Marketing, according to Kim!

Microsoft Tags
Mobile Affiliate Programs
Android (Google’s Phone)
eBooks on Mobile Marketing
Mobile Social Media Marketing (mSMM)
Local Mobile Search (this is it guys)
Mobile Social Bookmarking
mCommerce

Just think of the marketing implications to this. Geo based, opt-in marketing? Targeted marketing based on the demographics of the phone users plus their location. This is just sick! (this is a positive thing, for those old skool readers!).