Local Marketer’s Mindset

I’ve found I’ve been coming across a whole variety of emails from people asking a whole variety of questions, yet the answer can be summed up in similar ways. I thought I’d share a recent response. I feel it applies to at least 80% of people struggling trying to make money in the Local Internet Marketing space.

Dear Robert B,

You share a similar story to many people I’m coming across. In fact, I could go on for a while why your story is so familiar.

The fact is providing marketing services to old school, established brick and mortars is a very different game then say SEO or affiliate marketing. Many people feel the skills they have are 100% transferable. The challenge is the convergence of old school marketing principals meeting new age methods of driving traffic on this Internet.

While many skills are transferable, the local marketers mindset is different. You’re dealing with companies that have unique audiences, real customers who already have relationships and now have social authority online. Local marketing is essentially principals pulled from all the ‘big’ things, like organic and paid traffic, online reputation management, social media marketing, mobile marketing, customer relationship management, offline sales and as well as business operations.

You seem to recognize and are focusing on the relationship management. At the end of the day, I want to build a business that has long term, sustainable value. Something that runs on its own and turns a profit, something that I can sell. I need customers to pay me month after month with little effort once the systems are in place, in all my businesses. It comes down to relationships. Find the long term relationships, the rest you figure out as you go.

I wish you the best and I hope you give us a shot on our program. You might find we’re what you are looking for.

-Scott Gallagher