Category Archive: Viral Marketing

Dec
30
2008

Viral Hockey video on Youtube

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December 30, 2008

I just thought I’d post something that hits two passions of mine, Internet Marketing and Hockey.  Well, while this video has a personal purpose two years ago, in the last 4 weeks this video is receiving international viewership and has gone viral. 

 

Watch this 3 minute video on a the majic hockey helmet.  Its a great video to study and understand why videos go viral and what is required to create a viral video.  This isn’t the bionic burger, however I bet this video will hit over 100,000 hits before the hockey season is done. 

Someone in the hockey niche?  Take advantage of this.  This viral video isn’t being monetized and you can monetize it.  Tip, viral videos that are being monetized are a lot of the time re-distributed videos, repackaged and rebranded.  In a few weeks, I’m releasing my course which included a how to on viral videos.  I’ll demonstrate several dozen videos we’ve made that have gone viral.  I’ll demonstrate the component that need to be in a video in order to go viral.

Here is few tips on what will help make a video go viral.

Humor, talent, celebrities, kids, physical injury, sex and strong emotion are some of the factors in this concept. 

Remember, for the first time in history do we have the power to distribute our message to an audience much larger than the readership of New York Times, LA Post and Globe and Mail combined using the most democratic medium available.

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Jul
29
2008

Get links Virally with this tool – Awesome Link Building Strategy

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July 29, 2008

Imagine a strategy you have probably never heard of that’s follow all white hat SEO strategies, provide valuable ‘link bait’ to your site and virally bring you quality links with high relevancy to your site.  Do you want to know more?

As you know, many of the best strategies aren’t talked about by SEOers, some strategies I would never post publically.  I do however never hold back behind closed doors.  This strategy is probably one of the better quality strategies I’ve learnt.  I’m sharing this one publically because it’ll benefit both of us downstream.

I’ll be showing you a tool.  This tool plays on the emotions of pressing issues in 2008. 

–>That fuel has increased 100% in two years.  Fuel is above $4 a gallon! 
–>The economy is hurting.  Foreclosures are at all time high.  People are downsizing and moving further away to live a similar lifestyle.
–>Global warming is killing our planet.  CO2 emissions are killing wildlife.  the planet is dying.

The follow tool, placed on your website plays on the emotions of your visitors with the above pressing issues and provides a solution.  Therefore, you now have link bait for people to link to your ‘tool’.  Wait, it gets better.

They can rip your tool off and put it as link bait on their site.  Once they install the tool from your site, it’ll provide a solid link, with your desired link reputation.  How cool?!

We’ll even help you further.  Once they install the tool from your website, we’ll send them instructions by email on how to promote the tool, through Press Releases, articles and other strategies through both traditional and online means.  This means they’ll have link bait, others will download the tool from their site, and guess what?  You also get link juice from people that download from their site!

Check it out.  Try the tool yourself or visit Cost of Transportation

DOWNLOAD TRANSPORTATION TOOL HERE

 

How much are you spending on your commute to work? Whether moving,
considering a new job, weighing the benefits of tele-commuting, or just curious
what you're spending given the current cost of gas, you'll probably be interested to
see how expensive simply getting to work actually is.

It's more
expensive than you think!

Volume/Distance Units?
Current Cost of Fuel
$

Add this calculator to your site. Download it here.

Commuting Details
Current One Way Commute Distance (Mi)
Work Hours per Week
Commutes per Month
Value of Car
$

AVG MPG of Car
Annual Gross Income (more info)
$

Add More Commuters (more info)


Time Clocks Allied Time has an extensive selection of time clocks and supplies to meet your employee payroll needs.

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Jul
09
2008

Online Marketing Mysteries for your small business

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July 9, 2008

I was asked to speak on Online Marketing for the MCAA‘s national convention.  Here I took a piece of it to discuss Search Engine Optimization for your small business servicing a local market.

Watch Part 2
Watch Part 3
Watch Part 4

 

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Permanent link to this article: http://www.scott-gallagher.net/online-marketing-mysteries-for-your-small-business/

Jun
27
2008

Detangling E-Marketing Mysteries

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June 27, 2008

Web Marketing Techiniques range a very wide variety of solutions. Some things work, others will burn a hole in your wallet. From Search Engine Marketing to Social Marketing, emails campaigns to blogs, there are simply too much to know.

Leveraging my experience in transportation, I’ve included an article here what you should be looking at as a small business owner in terms of Internet Marketing.

While this article relates directly to the courier business owner, it can be applied to almost any small business wishing to promote their local services through the Internet. Its about local SEO.

Are you ready to get your business local internet traffic? How about increasing customer retention? Decreasing processing costs? What about catering to your audience?

Its all here. To download the entire article, click E-Marketing Mysteries

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