Category Archive: Tips

Jun
30
2008

Search Engine Optimization Tips for Beginners

Ever heard of Matt Cutts? If you know anything about SEO or want to know anything, start with his name. Matt works for the quality group in Google, specializing in Search Engine Optimization issues. He enforces the Google Webmaster Guidelines and is cracking down on link spam.

To prove SEO is a viable industry and an important tool for local businesses, evidence of the term SEO being highlighted on USA Today. Ed Baig & Jefferson Graham talk with Matt.  Fact is, Matt doesn’t reveal anything that isn’t common knowledge about a page that properly SEOed.  It is amazing however how many sites exists that don’t follow the standard set out directly by Google in their Webmaster Tools.

Permanent link to this article: http://www.scott-gallagher.net/free-search-engine-optimization-tips-for-beginners/

Jun
27
2008

Detangling E-Marketing Mysteries

Web Marketing Techiniques range a very wide variety of solutions. Some things work, others will burn a hole in your wallet. From Search Engine Marketing to Social Marketing, emails campaigns to blogs, there are simply too much to know.

Leveraging my experience in transportation, I’ve included an article here what you should be looking at as a small business owner in terms of Internet Marketing.

While this article relates directly to the courier business owner, it can be applied to almost any small business wishing to promote their local services through the Internet. Its about local SEO.

Are you ready to get your business local internet traffic? How about increasing customer retention? Decreasing processing costs? What about catering to your audience?

Its all here. To download the entire article, click E-Marketing Mysteries

Permanent link to this article: http://www.scott-gallagher.net/detangling-e-marketing-mysteries/

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