Ever heard of Matt Cutts? If you know anything about SEO or want to know anything, start with his name. Matt works for the quality group in Google, specializing in Search Engine Optimization issues. He enforces the Google Webmaster Guidelines and is cracking down on link spam.
To prove SEO is a viable industry and an important tool for local businesses, evidence of the term SEO being highlighted on USA Today. Ed Baig & Jefferson Graham talk with Matt. Fact is, Matt doesn’t reveal anything that isn’t common knowledge about a page that properly SEOed. It is amazing however how many sites exists that don’t follow the standard set out directly by Google in their Webmaster Tools.


For free surprises and unorthodox interactions, follow me on: