Category Archive: Social Marketing

May
12
2011

Geo-Location Social Networking and Social Management

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May 12, 2011

I’ve had this idea since I was employed by Rogers AT&T in 1999, when I attended a Motorola conference introducing blue tooth. At that time, I recognized that advertising could push ads and coupons to near-by prospects.

This never happened, now I know why…it needs to be powered socially, which never existed in 1999. In fact, Facebook was founded in 2004.

The Internet is the Internet today not because of webmasters, who ruled the Internet for its first 12 years. Now the Internet is approaching 20 years old, we have a good five years behind us that has predicated a major shift…to users. Finally, in 2011, we’re in a place where the shift is rather complete, the Internet is not a luxury, it’s a part of the average American’s life. Period.

This is where it gets good folks! You think all the ideas are done? You can’t invent Facebook, or Google. We don’t need to organize the Internet’s information, that platform is done. Google took care of that. We needed to do that before we could share the information, now Facebook is helping us there. Think of the Internet as a big room full of junk. Google comes in and organizes it. Facebook puts on the garage sale. Who’s going to follow up with our goods from the garage? What happens once you share something?

We’re far from done. By the end of this year, 50% of Americans will have a smart phone, a very powerful computer attached to their hips. In a matter of 3 years since 2008 , 150 million people in one country will be carrying around their phone book, television, stereo, notepad, briefcase, laptop, camera, video camera and flashlight around all packaged into something smaller than my wallet. This tool is post Internet. Post Facebook. Post Google. Every solution created to this day, is a part of the foundation of what is about to come.

See Geo-Location Social Networking

A little while ago for fun I posted something on Ahhha.com. Yeah, this is one of those ideas that I can’t take credit for ‘inventing’. I’m not building it, but someone is going to get filthy rich. Here’s the link if you fancy for my Geo-Location Social Network.

The idea is to incorporate geo-location to create and manage a social network. Social relationships need management, and easier connections. If I’m at a conference, and I’m sitting with someone for 30 minutes, maybe they should be added to my ‘conference’ contacts automatically, if I give permission to be added to their network. I can ‘manage’ my conference contact and later upgrade them to my ‘professional’ network, or ‘joint venture’ network. Perhaps i frequent a local establishment a lot, but ‘checkin’ is tedious. I opt-in and in turn automatically can view frequently visited places by people in my network. My geo-location social network might recognize that I’m 50 feet away from a decent lead, with the 3rd party sales app.

Automatic social network management based on geo-location

Find Geo-Location Social Management

It’s obvious that location be built into many existing solutions. Let’s face it, we’re in different places to do different things. I’m at work, to work. Grocery store to buy food. The Chamber of Commerce to network. Children Events. Charities. The Gym. The Park. Meetups.

Social Networks have thrived because it’s nature, it’s social and we’re social beings.

So just like how I think about SEO in terms of marketing, let’s rethink the Internet.

Entrepreneurs are solution providers. Inventors are solution providers. We create a business or product to solve a common problem.

I have a problem in managing my network of people I communicate with!

I have a problem remembering everything I did yesterday.

I lose memories, images fade, and relationships fall by the wayside.

Well, why isn’t there a solution for this? The technology exists now, finally, in 2011.

This about it. Social circles have patterns, signals and commonalities that can be measured, monitored and benchmarked. If I’m in a conference, if I spend 30 minutes with the same person twice on two days where I’m out of town, there’s something different about that new relationship than the conference attendee I hung with for two hours the night before at the bar. The lady I met last week at the grocery store that I spent an hour speaking with in the bread aisle versus spending an hour at my hairdresser. We can go on and on about the signals these digital products can capture for us.

Mix that with a social network, throw in some evolving, personalized algorithm, and you have the foundation of social management.

We need this. We all have different circles. We speak different to different circles. We have one channel on Facebook. We are not one channel people. Social Networks today are far to unilateral.

Social Network Management is a logical step, but will fail….unless it’s done for us, and done right. A search engine is useless with a shitty algorithm. We don’t need a tool to help us manage our network, we need a tool to manage it for us. I don’t want to transfer contacts to different groups. I don’t want to have to set up a reminder to follow up with someone I spend time with. Maybe when I’m at a conference I can change the setting to ‘add contact to business network if time spent is greater than 15 min’. They allow their information to be sent to devices within a 30 foot range while at the conference. You’d have to answer a list of questions as if you were creating a profile on Lavalife though, to set the parameters and permissions us. We know right off that bat, we can’t assume permission rules!

We needed Google to organize. Facebook needed this to unlock the social key. Geo-Location has yet been unlocked, but I’m sure we’ll see these social geo solutions come about in 2011. So who is going to being Geo Social Network Management to the world in 2012?! Nah, it’s not on my agenda, but I’d be happy to consult with you and show you my extensive mind map. Buy me dinner and take me to the strip club….no no, I’m just kidding, those ladies can’t attach their Geo Social networking device to their hips yet, until they get smaller…and my GF would be pissed. Just someone will get this off the ground. Who’s it going to be? A start up? Maybe if we start now, Facebook will buy us in 2012. I wish I had the passion and time.

What are your thoughts? You think I’m out in left field? What’s after this?

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Aug
14
2009

Local Business Twitter Tools

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August 14, 2009

I was asked to provide a quick overview of as an update to MLBO for Local Business Twitter tools.  Initially this content is kept for our elite members, I felt the overview prior to execution was important information for the collaborative community.

These are tools to help you maximize Twitter for the locally based business who wants to discover and nourish leads using Twitter.

Twellow

Twellow is a directory, Twitter Search and Twitter Yellow Pages.  It is free to join and it allows you to search for Twitter users by area of expertise, such as your niche, profession or several other attributes listed in their personal profiles, including a geographical location!

WeFollow

WeFollow is another directory and Search and allows you to find new potential Twitter followers in your area.  WeFollow is a direcotry of Twitter users organized by interest.

FriendorFollow

FriendofFollow is a tool to determine who is following you and you are not following them back.  Perhaps you’ll find someone following you that you’ll want to begin conversation with once you determine they are a viable lead source.

TweetDeck

TweetDeck is an application to easily use Twitter.  It’s not web-based, operates on PC’s, Mac’s, Linux and now the iPhone.  It’s a must.

PeopleBrowsr

PeopleBrowsr is a great tool for live search, marketers and conferences.  You can analyse valuable information with it’s word clouds, hot local topics, hot local brands, multi-network dashboards and even the ability to track your brand’s buzz.

There you have it!  The tool box for local businesses using Twitter!

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Permanent link to this article: http://www.scott-gallagher.net/local-business-twitter-tools/

May
29
2009

Twitter for local business

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May 29, 2009

Twittering for success with locals

The typical first response I get when discussing Twitter is “I don’t get it”. A statistic once spreading the net in April of 2009 claimed that over 60% of Twitter users simply do not get it’s concept and leave within the first month. Many claim Twitter is simply a passing fad and that there is no real business application to this new medium of communication.

Naked Pizza in New Orleans would have you believe otherwise. Within the first 30 days of applying that application to it’s business, their sales are soaring a minimum of 15% due to an exclusive Twitter promotion. Another business in Chicago has discovered that “Sweet Tweets” brings in floods of Twitters to it’s yogurt shop operation in Chicago. With over 700 followers, Twitters must prove they’re following the shop in order to receive a free yogurt.

The ‘experts’ said it would never fly

The experts said in 1994 that the Internet was not a viable business application. Thomas J. Watson, past president of IBM, estimated in 1942 that the world peak demand for computer was ‘maybe five’. The telephone was discounted in 1882 by President Chester Arthur as a non viable means for human communication.

Twitter can, and likely is, a larger means of communication than the telephone. The micro blogging site Twitter is different and like most new technologies, is being shunned upon as something no more than a pastime. One almost can not fathom that there are 4 billion registered mobile phones on the planet, and in 1985 many wondered by one would want to be accessible while mobile. If you’re one of those who are shunning Twitter, then in my opinion, you’re not a visionary and are someone who is typically a follower.

It’s just marketing

The fact is, marketing a local business on the Internet is merely the process of being where prospective customers are. You attend trade show, chamber meetings, networking events and go on sales calls. You own business cards, brochures, websites and give aways. These events and collateral are simply tools in your marketing toolbox to built, establish and nurture relationships. Over time, you earn the right to do business with these prospects you meet. The electronic world is no different. You are not using the Internet to sell your services, you use the Internet to find relationships, take them offline and earn their right to business.

Users of practically every product and service are collaborating in special places on the Internet. For examples, if Facebook were a country, it would be the sixth largest country on the planet. There are 600,000 new people every single day joining this network. It’s a social networking site, a place to network. Twitter is averaging 8,000,000 tweets a day, with 45% of it’s users in the U.S. Currently ranked as the fastest growing website on the planet, Twitter is experiencing growth of 1382% per month!

Sales start with Networking

The goal is to make the effort to be in the places that prospects are hanging out in Twitter. Just like approaching a conversation of four people at a MCAA convention, you’re welcome to join, however don’t jump in and cannibalize the conversation. Introduce yourself, shake some hands, and engage in the current conversation. Stay relatively quiet for a little while, and when the timing is right, share your business. Once you have earned the right, then plug your product and service. You’re goal is to take the conversation away from Twitter to either your website or offline.

Think like your buyers. You can search all the Twitter conversations and you need to search for local users and those that are talking. For example, a potential client for a delivery business may be in the medical niche. The decision maker might be a hospital purchaser. If this person were to engage in conversation, some of their conversation might reference their career, even with their closest friends. So this buyer might say something like “today was a rough day at the hospital, I got four cold calls from sales people trying to sell me some new computers”. So, search for the words ‘hospital’ and ‘sell’ or ‘sales’ for people in your local area. Twitter will show you all these people who are saying those words. Once you have found someone who you think qualifies as a potential buyer, follow them. Over half the time, they’ll follow you back and the average person only follows 100 people. Send them a personal hello. Tell them you are networking with locals. Over time, this person will see your tweets, which are intended later to spark curiosity, and drive them to your website. Of course, your website will be set up properly to handle the best call-to-actions.

This takes time. It’s difficult to outsource and it requires a level of intellect. There is no get rich quick Twitter strategy and you won’t see immediate results. This is no different than the old school world of networking. Marketing your local business on the Internet is no different than marketing in the old school world, just using a virtual world. Don’t look back in 2012 and say, I should have learned that a century ago, in 2009.

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Apr
28
2009

Local SEO is Bullshit! SEO is all Blackhat!

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April 28, 2009

Sometimes I like to be devil’s advocate and stir the pot.  Since releasing MLBO, I have been getting amazing feedback, success stories and a lot of interest.  I haven’t made a penny from it, yet I find myself immersing myself in my greatest passion, learning and teaching.  I’m about to teach one of my philosophies that I’ve danced around with.  I know many will agree with me, however many will disagree with me and I’m hoping to create controversy.  I will add that I am not the first by any stretch of the imagination to write about this controversial topic.

Local SEO will not exist in a few years

OK, local SEO, is Local Search Engine Optimization or Search Engine Optimizer.  I no longer call myself an SEOer.  I’m an Internet Marketer.  I do not ‘optimize’ a site for the search engines.  I market a website using the Internet.

Is White Hat SEO just sugar coated Black Hat?

Alright, so the question of black hat and white hat rise.  My clients hire me to get their site to #1.  Some don’t care how I do it.  Others buy my philosophies.  I study black hat techniques and I can in fact play a game like Howie Schwartz.  These techniques are used to dupe the search engines and simply won’t last for a sustainable business.  Mom taught me, if you’re going to do something, do it right.  Black Hat works, just won’t forever.
So what is black hat?  Keyword stuffing, duh.  What about optimizing a keyword into the H1 Tag?  Enhancing the Title tag?  Keyword Density?  Keyword Proximity?  Internal Linking with proper anchor text?  I can argue that each, and every one of the above mentioned concepts is black hat, if you are using them for search engine purposes and NOT for an enhanced user experience.

On-The-Page SEO shouldn’t have a list, just quality Design and Marketing

What about validating your code?  Using CSS over tables?  Optimal use of flash and java?  We know the search engines like certain standards, so we employ them.  What about a dedicated IP, shared hosting, slow sites?  Large pages?  No alt tags on images?  Large image sizes?  These are among many factors that need to be considered when an SEOer gets to work.  And this stuff only represents about 30% of your rankings weight, I haven’t touched on outside factors yet!
Point is, if you are top of your game for designing, and coding, you’ll know or will know enough to hire a quality developer who goes by the book.  Your site should validate!  You should reduce the size of your images!  Tables are sloppy way of programming!  Flash was designed to be a movie, NOT a entire website!  It’s obvious to me, the search engines want a well built website using the technology the way is was meant to be used.  As far as keywords, page design, content, it also makes sense.  For example, you would not want to come back to this blog if new content never came in.  So, the more fresh content I have, the more I’m favored by Google.  Sure, you need to know what keywords people are using to find your site and put those keywords on your pages, but this isn’t optimizing a page for the search engines, this is marketing and understanding your audience, speaking their jargon.  It so happens the search engines understand this and place value on those pages, and in turn we SEOers have reversed engineered the Search Engines and rarely have I found educations that says…UHM, lets just focus on proper marketing.

Don’t look for links, that’s not what SEO is about

So what about off the page stuff, that other 70%?  It’s all about links, right?  Of course it is.  So I’m taught to analyse competitors links, in fact I teach strategies.  I value links, spend efforts on the links that favor the most PR.  I have people posting on forums, blogs, directories, writting articles, doing video.  How shameful of me.  Wait, sure, if we reversed engineers that this works, then deploy it, but in fact, I’m creating transparency and exposure in the most democratic medium we’ve ever seen.  It’s no different than my local business by handing out flyers, business cards, attending trade shows and chamber meetings.  Speaking at local events and getting involved with the school and churches.  Transparency and Exposure.  Sure, I also focus my time on the exposure that yields the highest traffic, like in the days selling cellular phones, it was the mall, not the park.  If I wanted to meet womyn, it was the bar and to create trust and authority to pick up the woman, I brought my ‘player’ friends, not the geeks that I enjoyed spending time with chewing the fat on about computers.
The point is I learned sales and marketing at a young age and I’ve now realised that absolutly everything I do on the Internet can be related to my old school world.  Links are merely endorsements and relationships.  Like marketing my businesses in the old school world, it took time and hard work.  I walked the pavement, knocked on doors, picked up the phone and made sure I played in places I needed to be, it wasn’t the park accross the street.  It was those crazy early breakfast meetings at the chamber of commerce accross town, but it brought business.

SEO is Merely Quality Marketing

Alright, so I threw either water or fuel on the fire here.  I’m saying that everything you do on the Internet to promote your business, local or online, if you’re going to long term growth, forget about 99% of the SEO noise you read about.  Don’t worry about this or that.  Close your eyes and ask yourself if what you are doing enhances either
  1. The visitor of your site
  2. The democratic value of the Internet
If you can answer yes to one of those truthfully, then chances are it’s something the search engines have already recongnized and have built into their algo.
If the answer is no, then chances are it’s black hat and don’t do it.  It might work today and I challenge anyone on the Internet to this philosophy.  There is nothing you can do to your website that doesn’t answer Yes to any of those and is a sustainable strategy to SEO.

Don’t hire your carpenter to sell your house

If feel sorry for all those web developers looking for work, studying SEO and calling themselves experts.  They better learn marketing, or they’ll be out of business soon.  I AM an Internet Marketer, not SEO guru.
Disclaimer:  Notice the link at the top, Internet Marketing Guru?  That’s a internal link on this post to help the search engine follow a link to my homepage, which is a keyword I begun optimizing for.  So I’m contradicting myself.  Of course I am.  Read this post again and you’ll notice I’m not.  That link sends people to a page about and Internet marketing.  I live by a self fullfilling prophecy, act as if.  There is no trickery here, just marketing.  Keep your head focused on proper marketing and rankings will follow.

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Apr
09
2009

Mobile Marketing for Local Small Business

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April 9, 2009

Small Business Mobile Marketing

Recently on one of my social sites, a member asked my opinions about mobile marketing for the locally based business. While this is not intended to be a complete article, I am going to provide my opinions and resources to my community. While I also felt this should be for my private paying readers, I have decided to make this public because there is some great information all small businesses should know about.

Mobile Marketing for Local Businesses is the future. Not Internet Marketing, Mobile Marketing. Here’s some facts.

  • 1.4 B Internet Users
  • 4B wireless subscribers worldwide
  • Facebook has 600k new subscribers per day, increasing login rate through mobile devices
  • 3B SMS users worldwide.
  • USA lags.
  • 400M worldwide accesses mobile web.
  • 44M in the USA
A friend of mine, Kim Dushinski is author of a published book and is an expert on Mobile Marketing, recently gave these facts to the System Seminar attendees, a large International Internet Marketing conference. Here is her site.   Mobile Marketing.   Her site is packed with resources and recommendations for this type of marketing. I will only endorse what she endorses.
Make your site available to the mobile market now.  Even if you don’t start promoting for years, get your desired domains now.  Buy your Mobile Domain now!  Buy your .mobi domain at this link here.  Get a .mobi domain the same as your site, add a simple plug in so it can be viewed.
There is a best practices guide you should read.
Here is a wordpress plug in to make your wordpress blog Mobile friendly.
As far as SEO for mobile, the game is developing.  Here’s some quick info.
  • 97.5% of the market share for mobile search goes to, you got it, Google.
  • Shorter time to find stuff.
  • Different Algorithm and their main search.
Today, SEO is pretty simple for Mobile Marketing.  Here are some quick tips for Mobile SEO, or mSEO.
  1. Have an Error Free Site
  2. Mobile, Free Content
  3. Mobile Links
Google has a Mobile Keyword Tool, finally!  You need to log into your Mobile adWords Campaign to use it.  Can’t show you a link, sorry!
Things to look out for in the future for Mobile Marketing, according to Kim!
  • Microsoft Tags
  • Mobile Affiliate Programs
  • Android (Google’s Phone)
  • eBooks on Mobile Marketing
  • Mobile Social Media Marketing (mSMM)
  • Local Mobile Search (this is it guys)
  • Mobile Social Bookmarking
  • mCommerce
Just think of the marketing implications to this.  Geo based, opt-in marketing?  Targeted marketing based on the demographics of the phone users plus their location.  This is just sick! (this is a positive thing, for those old skool readers!).

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Permanent link to this article: http://www.scott-gallagher.net/mobile-marketing-for-local-small-business/

Mar
27
2009

TWEELIVERING (n.): The process of using Twitter to find Business for Local Businesses

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March 27, 2009

Ahhhh, Twitter.  You thought Google rose quickly and then MySpace what is pulling in 230,000 users a day.  The man behind the Evolution of Dance displayed that YouTube has greater distribution power than NBC, CBC and Fox COMBINED!

For the first time in history, we as the average American can truly have a freedom of speech that is entirely uncensosed and broadcast to millions.   I mean it, millions.

Twitter is yet another hugely successful Internet idea.  It started as a concept for an internal solution at a corporation, now Barack Obama is following me, Scott Gallagher.  I know that Lance Armstrong slept well last night because he told me this morning.  My clients who follow me found out this morning that I’m visiting a large Internet Marketing conference this evening.  They see updates that I’m on the hill snowboarding.  Do they really care?  Probably not, however perception is reality.  They get value on occasion from resources that I tweet about however they also build a relationship with me, albeit virtual, that is unknown in the traditional business world.

People buy People.  They don’t want to be sold, they want to buy.  A Chiropractor, for argumentative sake, is not much different than the chiropractor down the street, in terms of their services.  However their personality is likely very different.  Their patients will buy from the first doctor because of their relationship with them.

Courier service, a not so complex service.  You pick up a package and deliver it on time.  There are 300 couriers in Chicago.  Besides branding, there is very little distinguishing factors among couriers.  Web 2.0 sites like Facebook and now Twitter allow you build those relationships online and take them offline.

If you don’t think this works, ask the Industry Guru from Hot Shot Delivery in Houston.  Past president of the Texas Courier and Logistics Association, Eric Donaldson tweets from his blackberry in his car (at red lights of course), office and maybe sometimes or places in his home.  He has followers and building a local audience to take relationships offline to make some money from a business that is one of the oldest industries ever.

The goal is to find locals that are talking about the products and services you offer.  Once you find these people, start following them on Twitter.  About half the people you follow, will follow you.  Once someone is following you, you now have permission to tweet them, friend them, drive them offline and market to them.

I’ll use the example of Eric in Houston.  Eric should go to Twitter and do a search for ‘houston’.  This will bring up all the tweets where anyone has mentioned ‘Houston’.  These might be locals, but at the least have an interest in Houston.  He’ll look at each of the 100′s of profiles and determine whether he should follow them.  If they are active, several hundred posts, and they appear to offer business dialect, a close to 50/50 split of followers and followings with more than 50 followers, Eric should friend him.   Then wait three days.

After three days, if they have not followed you, stop following them.  Unless you are really concerned about marketing to them, you don’t want too many people you follow who don’t follow you.  Oh, follow Barack Obama, then he can spy on what you are saying… ;-)   Check out this tool, Twitter Karma.  Log into this with your Twitter username and you can easily see who is following you and compare it to whether you are following them.  Then make batch updates.  So simple!

There is awesome third party tool to help.  It’s called Tweet Later.  Click on the link to check it out.  This program, which has a free no credit card trial for 3 weeks, allows you to set up auto-responders.  This means that when someone follows you, this system will automatically send them a tweet from you welcoming them.  You can also include a link to perhaps an article you wrote, a cool tool they might enjoy or your website.

With this program, you can set it up to send Tweets at a later time, or scheduled.  It is very robust for the local business to market themselves through Twitter.

A final tool I’ll discuss that I use is called Tweet Deck.  It’s a piece of software that you install on your computer that allows you manage your tweets from your desktop, rather than the web based Twitter system.  I love it, except for the annoying tweet sound every 15 minutes!

So, use keywords that are relevant to your geographical location, your service and a combination of both.  Start following.  Tweet A LOT.  Make it interesting, funny, slightly controversial.  Retweet others.  Unfollow those who aren’t following you.  Add an auto-responder.  Tweet to send people offline.  To an email list.  Do this for one month, 30 minutes a day.  You will get results.

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Dec
30
2008

Viral Hockey video on Youtube

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December 30, 2008

I just thought I’d post something that hits two passions of mine, Internet Marketing and Hockey.  Well, while this video has a personal purpose two years ago, in the last 4 weeks this video is receiving international viewership and has gone viral. 

 

Watch this 3 minute video on a the majic hockey helmet.  Its a great video to study and understand why videos go viral and what is required to create a viral video.  This isn’t the bionic burger, however I bet this video will hit over 100,000 hits before the hockey season is done. 

Someone in the hockey niche?  Take advantage of this.  This viral video isn’t being monetized and you can monetize it.  Tip, viral videos that are being monetized are a lot of the time re-distributed videos, repackaged and rebranded.  In a few weeks, I’m releasing my course which included a how to on viral videos.  I’ll demonstrate several dozen videos we’ve made that have gone viral.  I’ll demonstrate the component that need to be in a video in order to go viral.

Here is few tips on what will help make a video go viral.

Humor, talent, celebrities, kids, physical injury, sex and strong emotion are some of the factors in this concept. 

Remember, for the first time in history do we have the power to distribute our message to an audience much larger than the readership of New York Times, LA Post and Globe and Mail combined using the most democratic medium available.

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Permanent link to this article: http://www.scott-gallagher.net/viral-hockey-video-on-youtube/

Oct
28
2008

Something Nice to say!

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October 28, 2008

Well, its been a while since I’ve frequeted this blog.  See, I’ve been focussing my time on my offline business and I just came back from a trip to Tucson.  It was great.  See, Internet Marketing is not all about traffic, but conversion.  So, I took my camera with me, met a few clients and asked them what they had to say about my company.  Here’s what they said.

 Well, they liked me!  If you visit our site which is all about Courier Marketing Solutions, you’ll find I’m adding new videos to it monthly, greatly influencing the conversion rate. This video I expect to increase my conversion rate immensily.

In a short time, I’ll be taking this video, shortening it down and watching the conversion rate on this blog increase. So stay tuned folks, the material for this blog are going to change dramatically in the next two months…I have something big coming…

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Sep
04
2008

Targeted Email Marketing

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September 4, 2008

So its been almost two weeks since I’ve posted.  Well there’s good reason folks!  I’ve been working very hard on my offline business, which provides much of the same services to small businesses that I talk about here.  One new things we have done is completly refined and developed a very high quality process to provide small businesses with a Targeted Email Marketing program.  Check it out!

I also want to point out that I’m also closer on finishing my ebook.  This will be the book.  This is the information all small business owners will want to read.  This is written with you in mind, not a techie.  See, most small businesses survive today by catering to small niche.  Its that niche you need to find and leverage on the Internet.  In 2008, that’s pretty easy to do.  I’m responsible for helping rank and promote hundreds of small local based businesses online.  Get on my email list and I’ll be sure to let you know when that book is available.

 

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Permanent link to this article: http://www.scott-gallagher.net/targeted-email-marketing/

Jun
27
2008

Detangling E-Marketing Mysteries

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June 27, 2008

Web Marketing Techiniques range a very wide variety of solutions. Some things work, others will burn a hole in your wallet. From Search Engine Marketing to Social Marketing, emails campaigns to blogs, there are simply too much to know.

Leveraging my experience in transportation, I’ve included an article here what you should be looking at as a small business owner in terms of Internet Marketing.

While this article relates directly to the courier business owner, it can be applied to almost any small business wishing to promote their local services through the Internet. Its about local SEO.

Are you ready to get your business local internet traffic? How about increasing customer retention? Decreasing processing costs? What about catering to your audience?

Its all here. To download the entire article, click E-Marketing Mysteries

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Permanent link to this article: http://www.scott-gallagher.net/detangling-e-marketing-mysteries/