Scott Gallagher » SEO

CNN Bashing Google and BP regarding this oil spill?

Administrator — Mon, 07 Jun 2010 19:41:12 +0000

I tell you, sometimes it’s amazing just how a message can totally be twisted and turned depending on who you hear it from. I wonder if there is politics involved in this search engine dilemma regarding the oil spill. I mean, let’s consider this video from CNN. Talk about ignorance on their part, we we’re …

The Secret to Local Internet Marketing on Google’s Local Business Results

Administrator — Sat, 05 Jun 2010 22:09:49 +0000

Almost every single week, one my students reach out to me and ask about that special little secret to ranking in the Local Business Results. Now I’m providing some local content for Dan Thies and Leslie Rohde from SEO BrainTrust, and sure enough, their students was the same secret sauce. Whether someone emails me, sends …

Top 10 Ways to Implement a Local Internet Marketing Strategy

Administrator — Wed, 19 May 2010 20:15:39 +0000

1. Consistent Listings Of Contact Information All of your contact information should be present in several different places on the internet, this is called a citation, and should always be consistent. On places like your contact page, you should have your complete address, business name and phone number. Preferably you should also have it listed …

Making Sure Your Local Business Squidoo Lens Has Value

Administrator — Mon, 16 Nov 2009 20:16:54 +0000

When people start promoting a local business on the internet, there are a lot of mistakes that they can make if they’re not careful. One of the worst of these is creating content that is really just a straight up advertisement for their products. People coming from the local business world often have problems with …

Local Search Marketing

Administrator — Fri, 30 Oct 2009 16:10:44 +0000

Local Search Marketing is the process of a local business who wants to acquire new customers utilizing strategic placement within the search engines. Therefore, local search marketing is comprised of placing such local business in three separate areas of the search engine results page (SERP). These three areas are: Paid. as in PPC or Adwords …

Buyer Beware of Fake SEO Practices

Administrator — Fri, 09 Oct 2009 20:30:11 +0000

An effective SEO campaign can help drive valuable traffic to your site where visitors will see the merits of what you have to offer whether information, products or services. It is important to gain a good working understanding of just what SEO is to protect yourself from the many unscrupulous fakes who will offer you …

Google Local under Scrutiny

Administrator — Mon, 04 May 2009 15:09:05 +0000

Since Google has introduced local business results into the mainstream results, along with several other results, we are seeing how Google is greating a strong SERP with blended results. We now see shopping results, local business results, videos, standard organic and PPC in the SERP. For the most part, each of these components use a …

Local SEO is Bullshit! SEO is all Blackhat!

Administrator — Tue, 28 Apr 2009 20:06:27 +0000

Sometimes I like to be devil’s advocate and stir the pot. Since releasing MLBO, I have been getting amazing feedback, success stories and a lot of interest. I haven’t made a penny from it, yet I find myself immersing myself in my greatest passion, learning and teaching. I’m about to teach one of my philosophies …

Google Keyword Tool Showing Local Results alongside Global Volumes

Administrator — Thu, 23 Apr 2009 15:42:25 +0000

Google added Local Search Volume for keyword searches

Mobile Marketing for Local Small Business

Administrator — Thu, 09 Apr 2009 17:08:30 +0000

Mobile Marketing for the Local Business is the future!