SEO

Search Engine Optimization

June 7, 2010

CNN Bashing Google and BP regarding this oil spill?

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I tell you, sometimes it’s amazing just how a message can totally be twisted and turned depending on who you hear it from.
I wonder if there is politics involved in this search engine dilemma regarding the oil spill.  I mean, let’s consider this video from CNN.  Talk about ignorance on their part, we we’re suppose [...]

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June 5, 2010

The Secret to Local Internet Marketing on Google’s Local Business Results

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Almost every single week, one my students reach out to me and ask about that special little secret to ranking in the Local Business Results.
Now I’m providing some local content for Dan Thies and Leslie Rohde from SEO BrainTrust, and sure enough, their students was the same secret sauce.
Whether someone emails me, sends me a [...]

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May 19, 2010

Top 10 Ways to Implement a Local Internet Marketing Strategy

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1. Consistent Listings Of Contact Information
All of your contact information should be present in several different places on the internet, this is called a citation, and should always be consistent. On places like your contact page, you should have your complete address, business name and phone number. Preferably you should also have it listed several [...]

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November 16, 2009

Making Sure Your Local Business Squidoo Lens Has Value

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When people start promoting a local business on the internet, there are a lot of mistakes that they can make if they’re not careful. One of the worst of these is creating content that is really just a straight up advertisement for their products. People coming from the local business world often have problems with [...]

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October 30, 2009

Local Search Marketing

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Local Search Marketing is the process of a local business who wants to acquire new customers utilizing strategic placement within the search engines.
Therefore, local search marketing is comprised of placing such local business in three separate areas of the search engine results page (SERP). These three areas are:

Paid.  as in PPC or Adwords in the [...]

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