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When people start promoting a local business on the internet, there are a lot of mistakes that they can make if they’re not careful. One of the worst of these is creating content that is really just a straight up advertisement for their products. People coming from the local business world often have problems with [...]

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Local Search Marketing is the process of a local business who wants to acquire new customers utilizing strategic placement within the search engines.
Therefore, local search marketing is comprised of placing such local business in three separate areas of the search engine results page (SERP). These three areas are:

Paid.  as in PPC or Adwords in the [...]

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An effective SEO campaign can help drive valuable traffic to your site where visitors will see the merits of what you have to offer whether information, products or services. It is important to gain a good working understanding of just what SEO is to protect yourself from the many unscrupulous fakes who will offer you [...]

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Since Google has introduced local business results into the mainstream results, along with several other results, we are seeing how Google is greating a strong SERP with blended results.  We now see shopping results, local business results, videos, standard organic and PPC in the SERP.  For the most part, each of these components use a [...]

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Sometimes I like to be devil’s advocate and stir the pot.  Since releasing MLBO, I have been getting amazing feedback, success stories and a lot of interest.  I haven’t made a penny from it, yet I find myself immersing myself in my greatest passion, learning and teaching.  I’m about to teach one of my philosophies [...]