Scott Gallagher » PPC

CNN Bashing Google and BP regarding this oil spill?

Administrator — Mon, 07 Jun 2010 19:41:12 +0000

I tell you, sometimes it’s amazing just how a message can totally be twisted and turned depending on who you hear it from. I wonder if there is politics involved in this search engine dilemma regarding the oil spill. I mean, let’s consider this video from CNN. Talk about ignorance on their part, we we’re …

Local Search Marketing

Administrator — Fri, 30 Oct 2009 16:10:44 +0000

Local Search Marketing is the process of a local business who wants to acquire new customers utilizing strategic placement within the search engines. Therefore, local search marketing is comprised of placing such local business in three separate areas of the search engine results page (SERP). These three areas are: Paid. as in PPC or Adwords …

PPC versus SEO

Administrator — Tue, 06 Jan 2009 14:49:42 +0000

Pay Per Click versus Organic Search Engine Optimization In an ideal world you would use both strategies to maximize your site’s profile. Due to budgetary constraints however, this is not often possible. Trying to do both on a limited budget or with limited resources can result in neither campaign producing ideal results. If this is …

The Future of Search Engine Marketing

Administrator — Mon, 11 Aug 2008 17:26:46 +0000

While fuel prices are cutting into the business owner’s bottom line, increasing prices of every day goods are beginning to hit the consumers. Consumer confidence levels have dropped, housing markets declining and overall business expenditures are dropping. Opportunities?!!! You bet! People make money in both good and bad times. No matter what, items …

Actual Search Volume Data!

Administrator — Mon, 14 Jul 2008 15:39:34 +0000

Time has come folks, depsite Yahoo! being highly scrutinized in the past for releasing hard data and Google being the convert engine dangling carrots, Google has finally provided a tool to give us actual search data!. I mean, this means no longer we need to use expensive services like Trellian Keyword Discovery or Word Tracker …

Online Marketing Mysteries for your small business

Administrator — Wed, 09 Jul 2008 17:04:05 +0000

I was asked to speak on Online Marketing for the MCAA‘s national convention. Here I took a piece of it to discuss Search Engine Optimization for your small business servicing a local market. Watch Part 2 Watch Part 3 Watch Part 4

Detangling E-Marketing Mysteries

Administrator — Fri, 27 Jun 2008 20:47:13 +0000

Web Marketing Techiniques range a very wide variety of solutions. Some things work, others will burn a hole in your wallet. From Search Engine Marketing to Social Marketing, emails campaigns to blogs, there are simply too much to know. Leveraging my experience in transportation, I’ve included an article here what you should be looking at …