May 19, 2010

Top 10 Ways to Implement a Local Internet Marketing Strategy

1. Consistent Listings Of Contact Information
All of your contact information should be present in several different places on the internet, this is called a citation, and should always be consistent. On places like your contact page, you should have your complete address, business name and phone number. Preferably you should also have it listed several other places and include links back to your website. For example the business below provides local web development services in suburban Chicago and this is their citation.

Algonquin Web Development
200 N. Harrison Street #106
Algonquin, IL 60102
Phone: 1-847-594-7488

2. A Solid Plan
Like any other type of marketing, if you’re trying to get success online, you need to take the time to build yourself a comprehensive marketing plan, especially including the tips in this list, and then stick with those plans over the long term.

3. Marketing with Email
As most experienced marketers know, the money is in the list. Building a strong email list is one of the most profitable ways to promote your business online.

4. Remember To Claim Your Business Listing
When you have a listing with a major search engine, you need to claim your listings. Use www.getlisted.org to find if your listings have already been claimed.

5. Gain Business Reviews
There are a lot of businesses online, and the only way that you can really get yours to stand out is to establish some trust with your company. Getting customers and visitors to review your site is a great way to do that.

6. Don’t Forget About On The Page SEO
We know that the web has become a place where off site optimization factors and marketing are growing in importance, but it is still important to not overlook the on page factors.

7. The Off Page Optimization
That being said about onsite factors; don’t forget about the offsite either. One of the things that you need to recognize is that building links for SEO purposes is at least as much, if not more, about quality over quantity.

8. Paid Search Advertising
In most search engines, there is a method in which you can pay for advertising, where every time someone clicks on a link based on your keywords, you will be a few cents. This can be a cost effective way to drive traffic to your site.

9. Social Media
If you haven’t heard about Facebook and Twitter, you’ve probably been living under a rock. The social media sites allow you to build relationships with your customers, something you shouldn’t overlook.

10. Video Marketing
All it takes is one video to go viral on YouTube, and you can draw incredible attention to your site.

Bookmark this post! Enjoy and Share it please:
  • Twitter
  • LinkedIn
  • Facebook
  • Google Bookmarks
  • MySpace
  • Digg

Filed under SEO by

Permalink Print Comment

Comments on Top 10 Ways to Implement a Local Internet Marketing Strategy »

May 27, 2010

Brad D. @ 5:34 pm

Love that you included email marketing at the top. Most local businesses don’t realize how important it is to build a list.

Thanks for the post!

Leave a Comment

  • Recent Posts

  • Recent Comments