Monthly Archive: March 2010

Mar
19
2010

Google Analytics – Giving Users Choice to NOT be Tracked

Announced yesterday, Google announced on their blog that they might be making the move to give users a browser wide option to disable tracking of their behavior on websites that have Google Analytics.

Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.

Read the blog post from Google here.

Google is all about it’s users first, at the cost of advertisers and marketers.  This is a great tool for marketers, but if it diminishes the perceived value and experience of a user, it appears Google is willing to remove the value of the tool to marketers in order to remain congruent with it’s philosophies for it’s users.

Google believes in their motto “Don’t be Evil”.  I guess this means to them that their users want control and don’t want to be tracked.  On the other hand, their entire business model is delivering information to marketers, better than their competitors.  This is a very tough balancing act.

Fortunately there are other options for us marketers for tracking.  However I don’t like that I might be moving away from such a powerful tool.  As far as ‘don’t be evil’, I’ll argue that every piece of information we collect is entirely to help us increase visitor value.  Following the fundamental principals of marketing, just like Google, and putting the users first should always put a business ahead.  Therefore, this move just might hurt us ethical marketers in an effort to rid the web of those that use information for self interest.

This is something that will be released in weeks.

I don’t think this will ultimately get us to change.  I think this is a political move on Google’s part, anticipating that a small percentage of the population will use this feature.  This means, from a statistical perspective, that our data will be skewed, however not enough to sway the data enough to change our business decisions.  This feature might be quietly released, being there, but not highly promoted.  I just can’t see Google making a move to deter us marketers from recommending Google Analytics on our client’s site.

Permanent link to this article: http://www.scott-gallagher.net/google-analytics-giving-users-choice-to-not-be-tracked/

Mar
03
2010

Telecommunications Horror – CBeyond SCAM !

note:  This is an amendment on July 10th, 2011.  It appears this post receives a lot of traffic, according to my Google Analytics for the search [cbeyond scam].  I have no interest curbing Cbeyond’s sales if you are reading this post and considering their services.  The truth is, this is MY story, and this story is likely to happen with almost any company when the wrong people are managing and herding the wrong sheep.  I just received a great response today from a what seems like a very intelligent, respectful representative from this company, Karolina RodriguesAt the end of the day, that’s what this story is about.  Please read Karolina’s post at the bottom of this blog post.  And then make your own judgment on this company and who you are dealing with.

—————————–(originally published March 3rd, 2010)

ahhh, well sometimes customer service doesn’t really mean that the service department is there to service the customer.  Perhaps it means who we can frustrate today, because we control you, we have you in a contract and we really don’t care about you.

Well, after numerous hours dealing with problems that have affected my business in a negative way, I’m breathing with a sigh of relieve today as AT&T and Comcast have taken over my communications again.  I don’t know if it’s the worst of two evils, but buy am I happy.

You see, CBeyond is a regional telecom provider who bundles wireless, T1′s, analogue lines and other services under one umbrella for small businesses.  You need 6 lines to join them and they are positioned well to accommodate small businesses with up to about 50 lines.  They drop an AT&T T1 into your office and you use voice channels over that connection.  Old, old technology, but they are solid (T1).

Is this business a scam?

I know, this has NOTHING to do with Internet Marketing, or so it seems.  It’s about what we’re calling a Cbeyond Scam.  Nah, it’s likely not a scam, but perhaps very poor service.  I’m reading a book right now called “The Search” by John Battelle.  It’s worth the read.  It’s about how Google and their rivals have changed the dynamics of business.  It’s true.  What has changed today, the last couple of years, consumers have the power again.  Single handedly people have shifted and moved companies because we are heard on the Internet.

We are not heard in Customer Service Departments anymore.

Check out this pissed consumer.  or this one.  or this one.  or this one.  Heck, search for it here!

So, I know in my past I complained about Comcast on Twitter.  Did you know Comcast has a department that monitors Twitter and they sent me an unpublished phone number.  When I asked for two free months from home service, they did better, gave me two free months on two services!  Way to go Comcast.  I don’t like how you couldn’t make me happy in the customer service department, but I’m glad you listened when you saw me screaming on the Internet.

So, this post, eh?  Well, let’s see.  I’m an Internet Marketer.  I know how to get this post to rank very high in Google with the right trust and authority.  Nah, there is no promotion on this post at all…well maybe a tweet or two and some internal linking on this blog.  But we get page #1, for the #4 drop down keyword when you start typing the business name.  They might not have listened to my problems the two years they got my money, but people are listening….for ever.

I want all prospective CBeyond customers to find this post and hear my story.

I can’t tell you how many of my entrepreneur friends dislike Cbeyond.  Let’s start with some of my fellow chamber of commerce members.

It started a month after we got installed, a new sales persons comes in trying to sell me.  Then a month later.  and a few more months.  I witnessed eight (yes 8) different sales people try to sell me communication services, while I was a customer in a two year period!

This tells me this company is sales focused, not customer focus. Get your sales shit together and walk in and ask me how I’m doing as a customer, since you take $1200 of my fucken money every month.  Don’t try and sell me something, when obviously I don’t need it.

Each and every time, the sales rep apologized, took no accountability and offered to listen to my other problems.  They listened, promised a phone call back and of course, never got a call.  Never.

When I would ask about their prices of their T1, and how they were 5x time the price of Comcast, it was the same canned response.

“T1 is a more stable connection, it’s a much better connection”.

OK, granted a T1 is a 24 channel copper connection directly to the Central office and it’s 100% dedicated, not shared.  OK, sounds good.  Cable Internet is shared, not dedicated and runs over a network with other data.  Sure, it’s not as stable.

T1 speeds are 1.5 megabits per second each way, synchronize.  Cable does not guarantee speeds.

This is where their moronic sales team is completely self serving.

I respond indicating that the ‘features’ do not translate into benefits to my business.  In fact, even though Cable is shared, in the 10 years I’ve used cable and seen the speed dramatically increase, I have NEVER gotten speeds as slow as a T1.  We could barely stream media with today’s small business requirements.

Cable’s speeds you ask?  Today Comcast is delivering 27 mbps download and 14 mbps upload.  Yes, that’s almost 20 times faster than CBeyond! Comcast’s network was stable last year, with like, uhm, 99.999% uptime.  CBeyond rely’s on someone else’s network.  They (AT&T) claimed the same uptime.

So, Mr. or Mrs. CBeyond Sales rep, the ‘benefit’ is what impacts my business.  I’m sorry, being a multimedia firm, faster speeds means great productivity for my team members.

And their Wireless Solutions.  They piggy back off of Sprint.  They offer solutions to business, but don’t offer a product that (wireless phone) that runs any decent web 2.0 apps.  Nothing touchscreen.  No plans.  Crap.  They are WAY behind the times with their wireless solutions.  You can’t even set up conditional call forwarding with their system.  Folks, Google that, it’s a standard in North America and this cheap company didn’t invest in these features for their operations.  Sprint offers it, they should be able to.

How am I suppose to run and build a leading edge small business with partners who don’t invest into new technology.

Oh, ever heard of Google Voice?  Google is removing control of all the carriers and putting it into the hands of consumers.  Forget it with CBeyond scam!  You can’t use Google Voice with CBeyond.

Billing – ahhhh, paying the bill.  One time we got disconnected for failure to pay.  It was my fault two years ago.  I left town and never gave instructions to take care of the bill.  Ten days after the bill was due, my Internet, telephone and wireless phones all shut down.  Apparently they sent a letter to the office, but never called, provided alternatives or anything.  My business shut down for a few hours, while I was borrowing a friends cell phone.  I paid the $1200 bill right away and took responsibility for this one.

Contracts. Mr. Gallagher, it’s not a problem to cancel during your 13th and 25th month.  WTF?  I was blatantly lied to by one of the manipulative sales people.  Yeah, you can cancel if you provide written notice during the tiny window they provide you, you pay for the installation and you pay your buyout plus the money they paid to buy me out from AT&T initially.  CBeyond Scam?

This was the final straw

We were getting frustrated.  So we begun to ‘check’ out AT&T and Comcast’s pricing.  OMG, now we are saving over 50% every single month. We went with Verizon for wireless….I wanted an Android phone :-)

CBeyond said they would match their competitor’s price if we produced a proposal.  We did.  They declined to commit their verbal agreement.  They said they can’t match that price because Comcast doesn’t provide the same quality of service, their Internet is cable, ours is a T1.

Crap, here again eh?  Bottom line, by my last account, Comcast does better for my business.  A fucken BMW 5 series costs more than my Ford F-150 and is a better design, but that F-150 hauls and hits the gravel roads much better when you need to move timber.  CBeyond Scam?

Folks, it’s benefits, not features.  Didn’t they teach you that in sales 101 Mr. CBeyond Sales Manager?  Maybe CBeyond’s executive staff needs a better sales manager.

Anyhow, they didn’t care about me.  Really, at the end of the day I was looking for about $200 price reduction, to bess cbeyond exactly inline with an AT&T and Comcast combo.  They failed and lost my business.  I realized had I been given that price, I’d still have worst technology with less benefits when considering their wireless solutions and service levels.  CBeyond Scam?

Do yourself a favor, stay clear of this company.

Want more?

Check out the shear volume of results for [CBeyond Sucks]  (lots of pages in Google’s index WOW!!!!)

Go to Google and start typing in CBeyond…notice the autofill from Google?  [CBeyond Scam] is #4.  This should tell you more.

UPDATE:  March 18, 2010.

I have to give credit where credit is due.  Turns out a Director from CBeyond contacted me directly, as a result from this post.  Not customer service, not my sales rep, but a director.  She didn’t offer an ounce of rebutting my concerns and listened.  I give her credit.

We were still having problems the day of this phone call with CBeyond, they were not releasing out numbers in a timely manner and cost us several days of not having a wireless phone.  Verizon was very confused, the numbers seemed 1/2 way released.

This wonderful director from CBeyond said that she would walk to that department and ensure it’s done.  Not more than several minutes later, the Verizon phones were working and she followed up to ensure this was done.

I have to give credit to CBeyond.  They are still a young company and experiencing growth.  It is VERY impressive that they are listening and trying to correct the problems.  She was well aware of my problems and indicated that they have already made changes.  Unfortunately in this case, it was just too late to stand up listen.

So is this a CBeyond Scam?  That’s for you to decide.  I’ve chalked it up as a great business experience…how to not run your business!

UPDATE:  Jan 2011

I was just checking my analytics log and found A LOT of traffic to my blog for the keyword [CBeyond Scam].  I thought, let’s check this company out.  Turns out 95% of all user generated content is negative reviews on this company.  I can’t believe it.  Really.  Anyhow, this isn’t right and judging by volume of traffic I’ve received, I know without a doubt I’ve contributed in curbing their revenue.  I mean, they cost me money and time, took no accountability UNTIL I left and obviously never listen to their customers.  Geesh, goes against everything I teach in business….so this is an excellent case study!  I really would be concerned if I were an employee seeing all this crap on the Internet.  Here’s a great Yelp page on CBeyond.  A lot of negative stuff…….oh, BTW….according to YELP, 85% of all their reviews are positive….funny that CBeyond doesn’t have one! LOL.  YELPers like to leave positive reviews….but not this company!

Three Things You Didn’t Know About Negative Reviews

1. Most reviews on Yelp are actually positive — about 85% are 3 stars or above. In fact, this is pretty consistent across the Internet: when people share information about an experience or product, it’s often because they’re happy.

To CBeyond

You better learn some Online Reputation Management.  Yeah, we can fix all this online for you, in fact I’ll help.  But first, I demand you fix your internal problems first and we can make you look all nice and pretty online.  :-)   Seems all the problems I had are very common around the country.

Permanent link to this article: http://www.scott-gallagher.net/telecommunications-horror-cbeyond-sucks/

Mar
02
2010

How to Sell SEO

You see, selling SEO, or Internet Marketing related services, requires another skill set you may have, or need to develop.

Every business sells something.  Every business buys something.  Almost always, a business buy only to solve a problem, consumers buy on emotion, businesses don’t.

Selling services like SEO, Internet Marketing, SEM, email marketing or SMM is no different than say selling a consulting service to a business.  We know that one methodology works, and that’s called Solution Selling.

Solution Selling is a unique process, the selling process used by most successful sales forces.  According to Wikipedia, Solution Selling is “Rather than just promoting an existing product, the salesperson focuses on the customer’s pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a true “solution”

Selling Internet Marketing Services to Small Business requires a special process.

I have pioneered something called the SEO Sales Trail.  This is a step by step approach to selling Internet Marketing services to local businesses.

Learn How to Sell SEO on my company blog and I cover several strategies and tips to help you learn how to acquire these local business clients.

Permanent link to this article: http://www.scott-gallagher.net/how-to-sell-seo/