Local Search Marketing

Local Search Marketing is the process of a local business who wants to acquire new customers utilizing strategic placement within the search engines.

Therefore, local search marketing is comprised of placing such local business in three separate areas of the search engine results page (SERP). These three areas are:

1. Paid.  as in PPC or Adwords in the case of Google.
2. Organic.  These are the mainstream results.
3. Local Business Results (LBR).  This is when Google or Yahoo! shows the map of the physical location of the company.

In order to place a local business in any of these area requires a specific skill set.  Just like how different how a carpenter, plumber, electrician and artitect are require to build a home, to position a website in any of these areas require a different skill.

These skills are differents sets of online marketing skills.  There are experts in each field of Local Search Marketing.

For example, being good at the paid results means you can double the traffic and cut the costs by 50%, from the numbers Google gives you.  Perhaps the skills for LBR including knowing that citations are the driver along with public opinion.  This skill is leaning more towards creativity than science.  SEO, or organic, on the other hand, is a highly misleading concept today.  Too many people chase the algorithm rather then focus on marketing, creating transparency and exposure.

I suggest you opt-in for our free report the help demystify the components of Local Search Marketing.  If you chose, watch our 90 second video before opting-in at our Local Marketing Education portal.  If you own or manage a local business and are interested in learning more, I suggest you get our free assessment of your campaign at my local internet marketing company.