Selling Internet Marketing Services, selling SEO or selling SEM is typically sold to a business, and in turn, we are conducting a B2B sale. Selling to businesses are much different than selling to consumers. For the last 20 years, fortune 500 companies through locally based firms are teaching their sales team the concepts of solution selling. Sales is art, but like SEO, has a science behind it. Selling SEM and SEO has a different flair, but if done properly, you have tools available to you unlike any other selling experience, ever.
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Selling SEO is Different
Over the last 17 years selling to businesses, I have taken many B2B sales course and have sold product to large, small, online and local businesses. I worked for Sharp, selling photocopiers, AT&T selling wireless products and telecommunications solutions, all to businesses. I have adopted and continued to learn. Most importantly, I achieve consistent and predictable results in sales. I share this with you because I’m very confident I can teach almost any business sales, but I’m not here to do that. I want to show you how to adopt these solution selling practices and apply it to the Internet Marketing Business.
How to Sell SEM to Businesses
I have adopted and created a very successful strategy to sell SEO services, including SEM and other related services to small and medium sized businesses. I have created a step by step strategy, providing your prospect with the necessary education, identifying the challenge the prospect faces and a very understandable method to present the information to your prospect, placing you as the solution to your prospect. In three steps you:
- Create and Identify the Pain (problem) to the Prospect (ie, show the client there is activity on the Internet for their niche or keywords)
- Agitate the Wound (ie, show the prospect the competition who is taking the real estate and traffic on the varying areas of the Internet)
- Provide Relief (ie, show the prospect you have results and identify why the competition is outranking them. Explain what needs to be done to rank at the top).
I have created a complete step-by-step report and manual showing you exactly how we sell SEO and SEM services in my Internet Marketing Agency. This is the process I use internally to teach my employees and contractors. I share three unique tools to help you in your efforts, and best of all, each of the tools are completly free. One tool I discovered is rarely discussed in the Internet Marketing world and is hands down, my secret weapon in selling. Oddly enough, the software developer never intended this as a tool to help sell SEO, but it works like a freakin’ dream!
I’m not offering any quick opportunities to make a quick buck, but offer a valuable sales meeting for your prospect. I’m so confident in our process, the numbers speak for themselves. Once we get to the proposal stage, we average a closing rate of over 40% and have achieved closing rates as high as 58% in a single month.
If I can teach you how to sell SEO, there’s a chance you’ll be interested in our Marketing: Local Business Online product.
This product will teach how we manage our clients and exactly, step-by-step, how we execute each service for our clients. Yes, we’ll also teach you exactly how provide these services to your clients, consistently getting results.
Or you might just be interested in my free material. Actually, I’m not selling a thing on this blog, nothing, ever. I am selling products through Local Marketing Source, LLC, which if you sign up on this blog, you’ll be marketed to by LMS.
I digress. Simply give me your name and email address on the upper right. This is just an amazing report on How to Sell SEM. Remember, you can opt-out of my list once your get the report. That’s if you chose to never get anything else of value, for free, from us!
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