Well, after a year of grueling work, Marketing Local Business Online is completed, at least the book with step-by-step instructions. Local Internet Marketing in 2009 is huge!

I remember considering this project almost 12 months ago. I wanted to build a community of people that wanted to listen to me. I wanted to establish re-occuring revenue. I wanted to build a group of loyal readers and followers. I wanted to build something that I love to do and will support my lifestyle for the long term. I was tired of working during so called business hours and tired of having to wear a suit, because someone wanted me to.

I decided I wanted an info-product and figured I really could only teach people something that I’ve been financially successful at. I could teach people to sales in a B2B environment, or I could teach people how to market their business over the Internet. I already own a company that serves companies servicing a local market. When asked about cannibalizing sales from the agency with an info product, I thought….

Businesses need either time or money to grow. You need to work on and in your business or pay people to do that. My agency charges over $800 a month with a minimum 6 month contract for SEO. That’s expensive man for a company generating a $1M in sales at 10% EBIT. So, what about those dentists, chiropractors and attorneys that have young web saavy employees, those interns and contractors that are paid $15 per hour. I could teach anyone how to do this, with the right framework. The local plumber can’t afford my agency, but I could teach them how to do it!

So I tested myself. I found several companies who would pay me $800 a month to teach them how to do this. I did this on my own time and learned with several successes that I not only can do this for others, I can teach people how to do this and now they’re making money. How cool.

There are 23M small businesses in America. Imagine if I could have 50,000 of those businesses reading my material, even if it were for free. I know I could monetize loyal readers and move towards what my passion has been…speaking on stage. The difference is, people now seek me out and pay me to talk. How cool!

So, there is a brief history of MLBO. It’s my third live business venture. They all work together and MLBO is my biggest passion. I just love teaching.

Now I’m just slowly promoting downloads and come September I’ll have the official launch of the video course, workbook and files, along with a member site and private and semi private coaching. Of course that won’t be free, but I assure you will be much, much less than the price paid SEO agencies and affordable even for the one man show local operations.

Exciting times!