It’s been a while since web designers thought all they needed to do was design the website and just by its existence the work of successful marketing was done. Everyone involved in the online world knows differently today. There are as many different ways to help a website climb to the top of the page rankings for their individual niches as there are types of templates out there today—each one claims to be the best at a different specialty that ensures marketing superiority.

 

But all the sites are as different as the businesses that they represent, and you need to be careful as the business owner to ensure that your specific needs are met and that your website will be seen by as many of the right prospects as possible. To that end there are certain tried-and-true ways to optimize your design.

 

 

Remember to keep things simple. There are many different ways to optimize a website and a myriad of features that you can choose from, but here’s a interesting statistic on what people surfing the net really look at. Most of the experts suggest that web surfers look at about 20% of the features on your site and that you’ve got about nine seconds to hook them so they want to read on. So, suggestions one and two at don’t overdo it and get the content written by a professional are essential. You don’t need a lot of fancy stuff to make your point but you do need it to be well written.

 

The next piece of advice is about putting yourself in the perspective customer’s shoes. Ask yourself what the customer might want and then put that ahead of what it is you’d like for the site. Remember that you’re trying to attract people to the site to buy things—a good way to find out what they’d look for on a site is to ask a sample.

 

 

Be specific and make all the call to actions very clear. You don’t want people clicking all over the site to get to the products. Make it easy for them to click on and buy what you’ve got to sell. Confusion can drive them right into the hands of the competition. Remember the small things can make a big difference so you’ll want to carefully select the font sizes and colors you use. By selecting all these things carefully, a strong message a usually given.

 

Of course you’ll also want to optimize you search engine performance by placing keywords and phrases at strategic locations throughout the text and perhaps even placing a marker for your site on a B2B directory which is essentially a business directory that will give you exposure in your niche and increase your page ranking at the same time.