Niche based software is becoming widely used and in the transportation industry, its a minimum requirement.  I created this simple video to demonstrate how video can easily be used to showcase your product.  In this case, this is a small software developer of Courier Software in Toronto Canada that has over 300 customers nationally.  Their software is the bomb for small carriers, offering the technology the big boys offer, its pretty slick stuff.  So this video, 1 1/2 minutes long, shows their clients how to use one specific future.  What does this do?  Think about this.  The warm and fuzzies.  Customers loyaltly.  Brand Awareness.  Opportunity to sell more stuff.  This video uses relatively cheap software (see the Internet Marketing Tools section for more).  This video was only done to showcase how easily you can do this.  Also, this is a killer strategy for SEO.  Download the free book and learn how this is done!