Monthly Archive: June 2008

Jun
30
2008

Search Engine Optimization Tips for Beginners

Ever heard of Matt Cutts? If you know anything about SEO or want to know anything, start with his name. Matt works for the quality group in Google, specializing in Search Engine Optimization issues. He enforces the Google Webmaster Guidelines and is cracking down on link spam.

To prove SEO is a viable industry and an important tool for local businesses, evidence of the term SEO being highlighted on USA Today. Ed Baig & Jefferson Graham talk with Matt.  Fact is, Matt doesn’t reveal anything that isn’t common knowledge about a page that properly SEOed.  It is amazing however how many sites exists that don’t follow the standard set out directly by Google in their Webmaster Tools.

Permanent link to this article: http://www.scott-gallagher.net/free-search-engine-optimization-tips-for-beginners/

Jun
27
2008

Detangling E-Marketing Mysteries

Web Marketing Techiniques range a very wide variety of solutions. Some things work, others will burn a hole in your wallet. From Search Engine Marketing to Social Marketing, emails campaigns to blogs, there are simply too much to know.

Leveraging my experience in transportation, I’ve included an article here what you should be looking at as a small business owner in terms of Internet Marketing.

While this article relates directly to the courier business owner, it can be applied to almost any small business wishing to promote their local services through the Internet. Its about local SEO.

Are you ready to get your business local internet traffic? How about increasing customer retention? Decreasing processing costs? What about catering to your audience?

Its all here. To download the entire article, click E-Marketing Mysteries

Permanent link to this article: http://www.scott-gallagher.net/detangling-e-marketing-mysteries/

Jun
27
2008

Welcome!

image of Scott GallagherWell, here is it, my Blog. I finally took the time to get my own personal blog. I guess this is a good place to talk about who I am and why you might want to frequent this blog.

This Blog’s Objectives

Well, this blog is intended for those small business owners that want to learn more about getting their website more traffic, and in turn, more business.

I will be frequenting this blog on a weekly basis posting valuable information for the small business owner. Sometimes I may post something I feel is relevant but not directly related to Internet Marketing (IM). Sometimes I’ll be giving away a tool to help you and I’ll always be giving away free information about tips to help improve your small business online. Sometimes I may post about my dog.

About Scott Gallagher

OK, so what do I say about myself? I guess I should build some crediability about why you might want to listen when I talk about Internet Marketing for your small business.

I own an Internet Marketing Agency that focusses on specific niche markets. We provide Search Engine Optimization, Targetted Email Marketing and Website Development. We focus in on specific niches in order to gain the best understanding of our clients and apply our knowledge moving forward. You can visit one of our niche markets at Comprehensive Courier Solutions, LLC.

We have successfully achieved results for these clients and have developed specific solutions that cater to their specific needs.

I’m also an author. I have been published in many online and several offline publications regarding IM. Refering to the above company, I have been published in Courier Magazine, the MCAA Magazine and I am providing consulting to the technology advisory and editorial committee of the MCAA, America’s largest association related to the Courier and Messenger industry.

I have provided consulting and IM work to a variety of small and medium sized businesses ranging from $250k to over $50M firms. Although I’m trying to consistanly broaden my knowledge, I have experience in the world of IM for 100′s of transportation companies, chiropractors (wellness), IT, software, professional services (Accounting, Attorneys) and trades (plumbers, electricians).

On a side note, please visit my wife’s blog.  She writes about family wellness and about green homes.

Frankly, I hate writting about myself. I feel like its an exercise of ego inflation, and that’s not my intention. I guess here it doesn’t matter what I’ve done, its about what I’m about to do. Stay tuned…

Permanent link to this article: http://www.scott-gallagher.net/welcome/